Internet marketing is the process of promoting an website or service using online media, with a goal of attracting and converting users in to customers there by boosting sales. Internet marketing does not simply mean building or promoting a website nor does it mean simply putting a banner ad up on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and how sales goes with their website function & appearance, focusing on their target market through proper choice of advertising type, media, and design within a specific budget. Online marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales.
Online marketing methods and strategies consists of a wide range of services such as search engine marketing (SEM) which can be broken down into search engine optimisation (SEO) and pay per click (PPC), display advertising, text-based advertising, behavioral marketing, software-based ads, e-mail marketing, newsletter marketing, Customer Relationship Management Marketing affiliate marketing, web press releases, interactive advertising, online reputation management(ORM), online market research, and also Social Media Marketing Methods such as blog marketing, and viral marketing.
We at MWebWare have extensive experience with running a wide variety of online marketing campaigns on various networks. We have helped our clients maximize their returns and achieve desired outcomes within their budget limits. Online marketing need not be expensive when you have a partner like us who is experienced in extracting the maximum ROI for your money. Size doesn’t matter here. Online marketing may sound tedious with uncertain results when talking with inexperienced companies. But not us. We will help you understand the process right up front so that there are no surprises. Coupled with our experience with Web Analytics experience, right from the get go you will see where you are spending and what the return on investment is.